Content curation plays a vital role in digital marketing by helping businesses stay relevant and engage with their target audience. By carefully selecting and sharing valuable content from various sources, businesses can establish themselves as thought leaders in their industry. This not only helps build brand credibility but also keeps customers informed and engaged. Additionally, content curation can save time and resources by providing a steady stream of content for social media and email marketing campaigns. Overall, content curation is a valuable tool for businesses looking to enhance their online presence and connect with their audience in a meaningful way.